Rebates Campaign
Project:Rebates Campaign Client:SA Water
In late 2007, the State Government of South Australia introduced a rebate scheme to encourage water saving in and around the home.
The scheme offered cash back incentives for the purchase of selected water efficient products and services. We came up with an overarching name for the scheme and creative ways to promote the individual incentives.
These were communicated to the public via press ads, point of sale posters, and a printed booklet also downloadable via the SA Water website.