Paxton Wines Rebranding
A fully integrated re-branding for a boutique winery in South Australia’s McLaren Vale. The scope of work included the identity, labels, cellar door, signage, advertising, merchandise and the website.
The contemporary, minimalist look pays homage to the producers heritage and has helped give Paxton Wines a stand out appeal in a highly competitive consumer wine market. The cellar door has now become the gateway cellar door to McLaren Vale and continues to attract wine lovers from all over the world.