Martins Integrated

A lot of South Australian’s have given up on the idea of ever owning their own home. With this campaign, our task was to make these people aware that home ownership is possible with HomeStart.

We have done this with creative that plays on the old sayings of “Pigs can’t fly” and “You can’t teach an old dog new tricks.” The key messages are that HomeStart can make it possible to get into your own home or refinance and save money.

The campaign elements include cut-through television commercials supported by outdoor, direct mail, web activity and point of sale.