Martins Integrated

For Peter Lehmann’s ‘Art Series’ wines, we set out to cut through the clutter of the competitive wine market with creative that brought the story behind the labels to life in a memorable way.

Each label is designed by a different South Australian artist and is an interpretation of the Queen of Clubs – an icon in Peter Lehmann Wines history.

The idea is that these bottles of wine are works of art to be viewed in a gallery setting. This new campaign for Peter Lehmann’s ‘Art Series’ wines is now appearing in magazines and newspapers all over the world.