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Creative Accountability 09 Mar 2009

There are many comments about the benefits of digital media due to its inherently measurable nature. Martins Integrated, as leaders in the creation and management of brands, has extended our services to include ‘creative accountability’ in the digital environment. What we are providing is a level of analysis that just isn’t possible with any other medium.
 
Our portfolio of dynamic websites includes local, national and international clients. In the process of developing these sites we consider user’s needs, behaviours and habits to structure the architecture and design the user interface. We are now able to provide verification of our expertise by adding another layer to our reporting – visual analysis of where people are clicking on pages, even if they are clicking on non-active areas of pages. This allows us to ensure that the emphasis we place on graphic elements and the information desired by users is well aligned.