The Art of Winemaking 20 Jan 2009
With literally millions of different wine brands on the market today, wine advertising has become very crowded and competitive.
For Peter Lehmann’s ‘Art Series” Martins Integrated set out to cut through the clutter with creative that brought the story behind the labels to life in a memorable way. Each label is designed by a different South Australian artist and is an interpretation of the Queen of Clubs – an icon in Peter Lehmann Wines history.
This knowledge inspired the idea that these bottles of wine are works of art to be viewed in a gallery setting. The campaign has unofficially been dubbed “Alice in Wonderland” due to the large bottles that dwarf the people in the ads.
This is the first in a series of ads for Peter Lehmann’s ‘Art Series’ that will appear in magazines and newspapers all over the world.