Revealing how customers think. 01 Jan 2008
The Ipsos McKay Report, founded by renowned social researcher Hugh McKay 30 years ago, provides invaluable insights into the mind and mood of Australian consumers.
As a long time subscriber, Martins Integrated was able to secure Dr Rebecca Huntley, Director of the Report, to present to clients and guests in December 2007.
In her inimitable style, Rebecca entertained everyone with insights into retail trends, the impact of environmental issues on purchasing decisions, expectations of staff knowledge, Generation Y and the demand for personalised encounters versus virtual interactions.
The evening was thought provoking for everyone grappling with how to present their brands in the current climate.